Beyond the Numbers: The True Purpose of Analytics (video interview)

In 2025, The Infotrust launched Analytics Uncluttered, an interview series dedicated to demystifying data and uncovering the real value behind modern analytics. Our inaugural episode was filmed in Riga in November 2025 and features Rudi Pasternak from Qlik, who offers insight into what truly defines high-value analytics—and how organizations can move beyond raw numbers to create meaningful business impact.

See an introduction video and the full interview below.

Analytics Uncluttered: The Expert Interview Series

Episode 1 — Beyond the Numbers: The True Purpose of Analytics

Featuring Rudi Pasternak, Business Strategy & Value Engineering Advisor, Qlik

Hosts:

Simona Klebonaite, Business Delivery Manager, The Infotrust (s.klebonaite@theinfotrust.com)

Raivis Mackevics, Head of Operations, The Infotrust (r.mackevics@theinfotrust.com)

Watch the full interview: